# Analyze your KPIs

- [Analyze your cohorts](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-your-cohorts.md): Track how your customers evolve over time through cohort analysis. Measure their retention, expansion, or churn to understand loyalty dynamics and optimize your decisions.
- [Analyze renewals](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-renewals.md)
- [Analyze your metrics continuously with the Rolling Window](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-your-metrics-continuously-with-the-rolling-window.md): The Rolling Window lets you analyze your KPIs not by calendar months, but over a rolling period (3, 6, 12 months, or custom).


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