# Conduct in-depth analyses

- [Segment your data with analytical axes](https://help.fincome.co/en/conduct-in-depth-analyses/segment-your-data-with-analytical-axes.md)
- [Determine the relevant analytical axes](https://help.fincome.co/en/conduct-in-depth-analyses/segment-your-data-with-analytical-axes/determine-the-relevant-analytical-axes.md)
- [Add analytical axes](https://help.fincome.co/en/conduct-in-depth-analyses/segment-your-data-with-analytical-axes/add-analytical-axes.md): Create analytical axes to enrich your data and refine your analyses. Learn how to easily add new axes from your Fincome interface or import file.
- [Use analytical axes in your analyses](https://help.fincome.co/en/conduct-in-depth-analyses/segment-your-data-with-analytical-axes/use-analytical-axes-in-your-analyses.md): Use your analytical axes to segment your key indicators and refine your analyses in Fincome. Learn how to filter, break down, and save your segments for a more detailed view.
- [Manage analytical axes](https://help.fincome.co/en/conduct-in-depth-analyses/segment-your-data-with-analytical-axes/manage-analytical-axes.md): Organize and keep your analysis segments up to date by managing your analytical axes from Data → Custom axes.
- [Analyze your KPIs](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis.md)
- [Analyze your cohorts](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-your-cohorts.md): Track how your customers evolve over time through cohort analysis. Measure their retention, expansion, or churn to understand loyalty dynamics and optimize your decisions.
- [Analyze renewals](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-renewals.md)
- [Analyze your metrics continuously with the Rolling Window](https://help.fincome.co/en/conduct-in-depth-analyses/analyze-your-kpis/analyze-your-metrics-continuously-with-the-rolling-window.md): The Rolling Window lets you analyze your KPIs not by calendar months, but over a rolling period (3, 6, 12 months, or custom).


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