Analyze renewals

Analyzing subscription renewals is essential for recurring-revenue businesses. It provides visibility into upcoming due dates and allows anticipating churn risks (customer cancellations) or, conversely, expansion opportunities (upsell/cross-sell). Fincome’s Renewals section offers a clear view of the portion of MRR/ARR that will be renewed over a given period, calculated automatically. This lets you accurately forecast your future revenue, spot renewal opportunities at a glance, and reduce churn risk by optimizing your retention strategy.

The Renewals tab of Fincome is accessible via the Analytics.

Types of subscriptions tracked

Fincome tracks all subscriptions reaching the end of their cycle, whatever their type or frequency (monthly, quarterly, annual). The renewal logic is modeled as follows:

• By default, the renewal is anticipated at the end of the subscription’s service period. This applies to all subscriptions that do not have a commitment date entered.

For example, a monthly subscription without commitment will be shown as due for renewal at the end of each month.

• As soon as a subscription actually renews (i.e. a new invoice or period starts), it is automatically carried over to the following month.

• It is not possible to preview all future months of a non-committed contract in advance. You must wait for the renewal to occur (i.e. for it not to churn) for Fincome to model that renewal in the following month.

• All renewals shown in past months that were not validated (no new billing period) are considered churns.

• If a longer commitment date has been entered manually in Fincome (for example, a contract with a 12-month commitment even if billed monthly), then the renewal will be modeled at the end of that commitment period, and not at the end of the month.

This allows faithful representation of long-commitment subscriptions or contractually planned renewals.

Good to know: the commitment date is a field to be entered manually in Fincome if you want to model a renewal beyond the simple billing period.

Customer example – HelloCSE

For HelloCSE, an HR platform with more than 4,000 clients, precise tracking of contract renewals was a key challenge. By relying on Fincome’s Renewals tab, the Finance team was able to automate monitoring of expiring subscriptions, avoid leaving revenue on the table, and identify customers to reach out to before the end of commitment.

Result : A significant time savings, an improved renewal rate, and better alignment between CSM and Finance teams to prepare high-stakes renewals.

See the detailed benefits in their testimonial.