Configure my acquisition expenses

Your Fincome dashboard gives you the metrics you need to track your acquisition costs (Customer Acquisition Cost (CAC), CAC amortization period, LTV/CAC).

Two ways to enter your acquisition costs

Go to "Data" > "Acquisition costs". You can then enter salaries and other related expenses.

Please note

  • The salaries to be entered are gross annual salaries, including charges.

  • For employees still working, enter no value in "end date".

2. Using bank data

You can label your bank transactions and include them in your CAC. Note that this method will only give an approximation, due to the limitations of bank data (salary amounts will be net, etc.).

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