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      • Fincome vs. Cash Management Tools like Agicap
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      • Fincome, French Alternative to Profitwell
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  • User guide
    • Connect data sources
      • Import an invoicing file
      • Connecting my Chargebee account
    • Inviting users
      • Managing permissions
    • Segmenting Data with Analytical Axes
    • Revenue forecasts - Create my first scenario
    • Get my CMRR
    • Configure my acquisition expenses
  • Advanced features
    • Connecting subscriptions
    • Invoice discrepancies / overlaps
  • Understanding my figures
    • Recognizing churn
    • Fincome data vs invoicing data
      • Set up the calculation of my MRR and KPIs
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  1. User guide

Configure my acquisition expenses

Configure your acquisition expenses in Fincome to track CAC, amortization, and LTV/CAC. Enter costs manually or use bank data for approximations. Visit "Data" > "Acquisition costs."

Your Fincome dashboard gives you the metrics you need to track your acquisition costs (Customer Acquisition Cost (CAC), CAC amortization period, LTV/CAC).

Two ways to enter your acquisition costs

1. Manual configuration (recommended) Go to "Data" > "Acquisition costs". You can then enter salaries and other related expenses.

Go to "Data" > "Acquisition costs". You can then enter salaries and other related expenses.

Please note

  • The salaries to be entered are gross annual salaries, including charges.

  • For employees still working, enter no value in "end date".

2. Using bank data

You can label your bank transactions and include them in your CAC. Note that this method will only give an approximation, due to the limitations of bank data (salary amounts will be net, etc.).

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